Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

Fort Lauderdale, Florida - February 10, 2026 - PRESSADVANTAGE - A newly released educational resource from Blue ...

Many marketing teams are turning to CDPs to aggregate vast amounts of data and deliver their hyper-personalization strategies. But is a CDP really necessary? Marketers are always looking for better ...

Call it micro-targeting, one-to-one marketing or hyper-personalization. Whatever you call it, one thing is clear: hyper-personalized marketing (my preferred phrase) is undeniably the defining reality ...

Discover the keys to hyper-personalization in marketing. Learn how to use data and AI to turn generic customer interactions into deeply resonant experiences. Hyper-personalization is the Holy Grail of ...

Co-authored by Nigel Bairstow, Ph.D., and Meezab Fatima Khan, Research Assistant Artificial intelligence has quietly reshaped the way we shop, listen to music, and even decide what to eat for dinner.

We live in a hyper-personalized, Netflix, Uber, and Door Dash everything world – a universe of Amazon like same-day everything. All businesses—and especially colleges and universities—must leverage ...

Customers expect you to know what they want, and then deliver it. In other words, hyper-personalization. Learn how to trigger interest, engage, and drive sales with hyper-personalized one-on-one ...

Consumers are increasingly spending their time on the internet. According to recent surveys, average daily time spent consuming digital media ranges anywhere between six to sixteen hours. And in ...