In 2007, Microsoft CEO Steve Ballmer said, "There is no chance that the iPhone is going to get any significant market share." Ballmer’s prediction illustrates how even the most successful executives ...

In the business plan of every small enterprise is a section analyzing the competitive environment. The competitive environment encompasses all the external factors that compete with the services or ...

This article is written by product strategy expert Des Traynor, co-founder, and CSO of Intercom. If you’d like to hear from Des or many other experts behind the growth of the world’s most successful ...

As the franchise industry continues to grow and franchises becomes more competitive, prospective franchisees are bombarded with information regarding franchise opportunities. This information is ...

Small businesses keep track of the competition. In large corporations the activity is formalized. Operating managers within large companies usually conduct competitive analysis as part of preparing ...

Opinions expressed by Entrepreneur contributors are their own. “We don’t have any competitors.” It’s a line I hear often from clients, and it always gives me pause. It’s technically possible that your ...

Prior to launching any PPC campaign, you must benchmark your competitors. This vital step will help you identify strategic best practices and set your account apart – which can improve performance ...

Opinions expressed by Entrepreneur contributors are their own. I’m going to stick my neck out here and make a bold statement: Most entrepreneurs and small-business owners look at their competition ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Eugene Kim Every time Eugene publishes a story, you’ll get an alert straight to your inbox!

Generating a keyword portfolio is so much more than knowing your brand and products. It means putting in the work to better understand your digital ecosystem — what space you fill, who else is in that ...