Establishing a strong niche in the domestic market is essential if your business is going to survive, but expanding your reach overseas is vital if your company is going to thrive. While it's true ...

The economic situation of your market impacts what you offer and how you present it to your target customers. For international marketing, the economics of the target market as well as the ...

Journal of Marketing Theory and Practice, Vol. 4, No. 4 (Fall, 1996), pp. 28-36 (9 pages) World economic interdependence has prompted a growing number of organizations to seek opportunities in the ...

Black Friday is no longer contained within US borders. Now—thanks to Amazon and other international retailers—big shopping boosts occur in countries all over the world on that day. Learn more ...

Anthony Marcoly, president of Paramount Pictures International, is leaving the company By Gregg Kilday Freelance Contributor Together Crawley and Viane, who will both report to Megan Colligan, ...

In the light of the growing importance of policy for international marketing practice, the author makes a case for an increase in policy-oriented international marketing work in academia by presenting ...

OpenAI’s UK-based international marketing team will serve as the blueprint for rolling out global marketing hubs.

Backed by a global following of nearly 10 million fans, the San Francisco 49ers received confirmation today that their compelling marketing, fan engagement, and commercial proposals for Mexico and the ...

Influencer marketing is continually evolving. Helping it become more refined and effective is International Loops. Founded by entrepreneur Jennifer Brooks, this social media marketing agency has ...

We recently heard from Dickies’ Global CMO about the apparel brand’s collab with Jameson whiskey, which features a 10-piece capsule collection, a pop-up retail experience and co-branded creative ...

Major League Baseball is dividing up international markets among its franchises, giving teams new commercial rights in specific areas around the globe, according to multiple people familiar with the ...