Jim Beam has enlisted “Saturday Night Live” star Kenan Thompson for a new campaign entitled “Refresh Your Season” designed to help keep things light during the often tense — and for most fans, ...

Football season has a way of pulling at your heartstrings, especially when your team's dreams crash and burn before the playoffs even heat up. But what if that bitter defeat could flip into something ...

Jim Beam used a television 'road block' strategy on the Nine and Ten networks and pay-television operator Foxtel to launch the campaign simultaneously on all channels, except Seven due to its Olympic ...