Nike has never been afraid to shake things up. This fall, the brand is rewriting history with the launch of its bold new campaign: “Why Do It?” - a fresh spin on the legendary Just Do It slogan. The ...

In today’s culture, brand logos and slogans are just as ingrained in our minds as basic elementary math. Household name brands feel more like familiar friends than corporate conglomerates, and each ...

Add Yahoo as a preferred source to see more of our stories on Google. There’s no disputing that Nike’s storied partnership with Portland advertising agency Wieden+Kennedy has led to some of the most ...

Nike is reintroducing its iconic rallying cry “Just Do It” to a new generation through the launch of its latest campaign, Why Do It? Designed to connect with young athletes, the initiative reframes ...

Marketing has long been a driver for the Nike brand and that’s been enhanced in these times of multimedia messaging, particularly the company’s ongoing and expanded connections to high-profile ...

The new movie "Air," which debuted on April 5, tells the story of how Nike landed Michael Jordan as the face of its basketball division and created the first Air Jordan sneakers. The shoes — and the ...

Source: Artwork by Alexi Berry. Used with permission. “Just do it” has been a popular saying since Nike brand began its ad campaign in 1988. It helped “turn a niche brand into a global ...

It has brought back its “Just Do It” but is tweaking it into “Why Do It?”, the company announced this week. “Designed to connect with young athletes where they are, the campaign reframes greatness as ...