McLaren recently revealed a new logo, evolving its current design into one with smaller lettering and a smaller ‘c’ to change the name’s aesthetic. And it’s generated a lot of online debate as ...

McLaren has followed the announcement of its first SUV and a $943 million expansion by unveiling a new, more understated logo ...

Two words closely associated with Bruce McLaren could appear on future models.

McLaren have announced a logo change that will come into affect across their automotive and racing teams including F1 ...

For those more fond of McLaren's existing branding, the Speedmark will stick around, as will the Papaya Orange color scheme.

The new wordmark isn’t really new, but it signals the start of McLaren’s next era of innovation.

The new identity is designed to give McLaren a more unified appearance across its racing and automotive businesses as it ...

Under the new ownership, McLaren has received a massive cash injection of £500 million ($667 million) that will allow it to ...

Somewhat ironically, McLaren looked backward to create their new identity. Before it was a Formula 1 powerhouse, or the name ...

British supercar maker and race team McLaren has a new brand identity that takes inspiration from Bruce McLaren’s family roots. The new logo already adorns the company website and will soon start to ...

McLaren has unveiled a new logo inspired by its racing heritage, joining other automakers in modernizing their visual identities while preparing for an expanded vehicle lineup.