BERKELEY, CALIF. — Upcycled Foods, Inc. (UP, Inc.) is partnering with The Kroger Co. to launch two bread products under the grocery retailer’s private label brand, Simple Truth. The Upcycled ...

CINCINNATI — The Kroger Co. is expanding its private label portfolio with a new Hispanic-inspired brand. Kroger Mercado includes more than 50 items across several product categories, such as fresh ...

Kroger's private label brands are giving the retailer a major boost as shoppers look for relief from soaring food prices. And Kroger is paying attention. The Cincinnati-based grocer on Friday reported ...

Could that slice of Kroger brand carb-conscious bread really contain only 30 calories? The answer, according to a new lawsuit filed by a pair of California prosecutors, is no. In the civil suit ...

Kroger, which last month credited private brands for giving it a big second quarter boost, is on the hunt for more private-label items, the retailer announced Monday. The Cincinnati-based grocer is ...

Kroger is well-positioned amid tightening consumer spending, with private labels offering value and supporting steady performance in an uncertain market environment. Private labels drive higher ...

Of the traditional grocers, we believe Kroger's scale, partnerships, private-label fare, and data capabilities uniquely position it to defend its returns against a competitive onslaught that should ...