L'Oreal is trying to think smaller, and it’s getting help from Google. One of the themes of the swanky Cannes ad festival this year was that it’s ever more challenging to get consumers' attention, ...

Chief Digital and Marketing Officer Asmita Dubey live from Viva Technology conference on navigating slowing e-commerce, making social commerce work and exploring the metaverse.

Before the ad dropped, the L’Oreal marketing team had racked up some 9 billion impressions across social and digital about the CeraVe product.

In the film, Bachchan highlights the impact of social media on self-worth and encourages viewers to find confidence from ...

L'Oréal has targeted its latest cosmetics advertising campaign at men — men who are in a position to hire women.

Why L'Oreal doubled spending on YouTube connected TV Analysis of Maybelline ad campaigns showed 6% sales lift and $6 of sales impact for each dollar spent By Jack Neff. Published on May 17, 2022.

Cosmetics maker L'Oréal SA said it had not suspended advertising spending on Twitter, denying a Financial Times report from earlier on Wednesday that cited sources familiar with the matter.

Aishwarya Rai Bachchan and Sonam Kapoor have apparently been left out of a print ad for L'Oreal. While both actresses are brand ambassadors for the cosmetics giant, they appear to have been ...

After Lively’s L’Oreal Paris ad was launched during the 2017 Golden Globe Awards, Native American scholars and activists said that the actor wasn’t ‘actually Cherokee’ ...