Insights for crafting a targeted ad strategy, optimizing your channel mix and creating compelling offers to drive quality B2B leads. Generating quality leads is a top priority for B2B SMBs, but with ...

TNT, one of the world’s largest express delivery companies, delivers consignments by air, road and sea in more than 200 countries. According to TNT’s latest customer loyalty measurement survey, ...

Email is still the cornerstone of business-to-business (B2B) marketing. According to recent research, 73% of buyers prefer it, which means it's not going anywhere. However, the same research shows ...

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead generation motions, a programmatic cost-per-lead (CPL) model allows businesses to ...

Huggies Pull Ups has announced the appointment of affilinet to create the potty training brand’s first performance lead generation campaign, primarily focused on email and integrated offers with ...

Marketing automation capabilities streamline workflow for attracting, nurturing, converting and retaining clients in the digital age Redesigned dashboard allows users to easily manage content and ...

Generating quality leads is a top priority for B2B SMBs, but with long sales cycles and high-ticket products, it requires a ...