German discount grocer Lidl is rebranding itself as the “super-est market” to improve brand recognition in the U.S. After pausing expansion and closing underperforming stores in 2023, Lidl is ...

Lidl is offering a Thanksgiving dinner bundle for 10 people for around $36. The discounted price is intended to help families dealing with the rising cost of groceries. The special pricing for the ...

One of Lidl’s defining innovations has been the Middle of Lidl aisle, a treasure trove of non-grocery items that changes weekly. From gardening tools to kitchen gadgets, and even inflatable hot tubs, ...