It’s counterintuitive, perhaps, but the majority of social media advertising demand comes from small businesses. And TV ad tech companies are trying to make it easier for small businesses to apply ...

DIRECTV is launching a new product called DIRECTV Elect that gives political ad buyers greater reach through connected TV platforms.

Amazon has launched a new ad format that offers contextual, localized messaging through spots purchased within Prime Video.

As broadcasters push to end ownership caps that they contend has hurt their competitive position, new data from Guideline provides some depressing details on just how much the local TV ad spend has ...

NEW YORK—Consumers of local broadcast news continue to deem it as a valuable source of information—whether it’s political races, local sports teams or weather—regardless of accessing it on their TVs ...