A shift in identity is never just cosmetic; it signals intent, ambition, and how an institution sees itself. This week, Xbox stepped into that moment with a sweeping rebrand poised to reshape how ...

Jaguar is on path to transform itself into an all-electric vehicle manufacturer. The iconic British carmaker has revealed its new brand identity as an EV manufacturer along with a new brand logo.

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

CAE (NYSE: CAE) has introduced its new logo and brand identity as the company strengthens its mission of equipping individuals with technology platforms and expertise to prepare them for critical ...

Action sports lovers, now hear this. The X Games, which has held its Winter X in Aspen, Colorado for 25 consecutive years, is getting a full visual rebrand, including a new logo, identity and look as ...

HORACE, N.D. — They say life imitates art. In area cities, logos reflect life. Take the logo of Horace, for example. The logo features a sun rising over an expansive, flat horizon formed by the “H” in ...

After around 15 years, Mountain Dew has found its vowels again. The brand unveiled its new logo -- eschewing the “Mtn Dew” stylization officially introduced in the U.S. market in 2009 –-- in favor of ...

Remsons Industries, the automotive component manufacturer, has unveiled its new logo and brand identity. Amit Srivastava, group chief executive officer, Remsons Industries, said, "We have put in place ...

Ever since the conception of the Game & Watch handheld games and the Family Computer (NES), and the birth of Donkey Kong and Mario, Nintendo has slowly but steadily risen to become a household name.