Since the USPS has strict regulations on direct mail, it is very common for marketers to find themselves in a position where a design format is going to cost extra postage. In extreme cases, it can ...

Catalogs and direct mail. We think of them as different things, but catalogs are direct mail. But there are a lot of other formats one can deliver to a customer or prospect’s mailbox besides a catalog ...

Because most Internet users spend more time sending and receiving e-mail than doing anything else online, sending e-mail newsletters is one way to keep visitors coming back to your Web site. But ...

In his book The Direct Mail Solution , direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, ...

Businesses commonly use multiple communication formats to reach the widest audience possible when conveying messages. Each communication format offers advantages or disadvantages depending on the ...

Questions of e-mail format stir up a flurry of interest among online marketers. In addition, how marketers wish to send e-mails may vary considerably from what consumers want. Commercial e-mails have ...

Does any publicly available reference exist that deals with how AOL stores email? Google has so far said no, but...<P>I'd like to be able, from within a program I'm writing (C) to scan for unread ...

I was looking for ways to create dimensional mail on a budget, and I found three samples that share a similar fold over and glue pop-up technique that I think you’ll find very interesting. These ...