No Google Ads change incurred more ire from the collective PPC community than the depreciation of the Search Terms Report. We all went through the steps of grief: Denial: “They couldn’t really do this ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

A solid pay-per-click (PPC) marketing strategy is no longer optional for businesses that want to succeed. Once upon a time, as a small to medium-sized business, you could count on organic search ...

We recently wrote about how PPC managers are making keywor d research a lot harder than it should be. If you’re seeing a pattern here, well done. It’s all about overcomplication. Overcomplication is a ...

From match type consolidation to blended campaigns and auto-applied recommendations, here's what's potentially in store for PPC marketers. Search marketing has evolved rapidly in the past 12 months.

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

With so many PPC agencies claiming to be experts, how do you separate true performers from the ones who just talk a good game ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

Google AdWords marketing is complicated, difficult and completely impossible to manage independently unless you have lots of experience in running online advertising campaigns, right? No! Get these ...

PPC, or Pay Per Click, campaigns can be highly effective for managing your online reputation. Specifically, branded PPC can be a strategic investment that yields substantial rewards with minimum spend ...

Access of our PPC Campaigns Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today 10 ...