The key is blending data and digital tools with a personal touch. The future of market segmentation is its ability to fuel personalization. By designing products, services and experiences tailored to ...

However, many marketers still have a long way to go to get there. In this post, we’ll discuss four types of customer segmentation that can help you achieve your marketing goals.

4. Customer Segmentation This leads us to another important consideration: market segmentation. Researching the right customer segments to market to can help you increase ROI significantly.

Role of Market Segmentation on CRM. Customer relationship management, or CRM, is a promotional tactic used in integrated marketing and other types of consumer-focused marketing. CRM programs use ...

Posted: July 22, 2025 | Last updated: July 23, 2025 One of the most important jobs of marketers is to segment their market.

Marketing Tools for Segmentation. Finding the best prospects in your target market -- those most likely to buy -- requires segmentation. Without segmentation, your efforts cost more, because you ...

This is one of the most common types of market segmentation where companies segment the market by concentrating on various geographic areas. Consumer preferences vary from region to region.

Types of market segmentation: Geographic segmentation: This type of market segmentation is one of the most common types, where organizations segment the market by focusing on many geographic areas.

It is true that psychographic types like “High-Tech Harry” and “Joe Six-Pack” may capture some truth about real people’s lifestyles, attitudes, self-image, and aspirations.