Forbes contributors publish independent expert analyses and insights. I’m a professor sharing perspectives on commercial transformation. Apr 26, 2021, 01:32pm EDT Mar 26, 2022, 02:34pm EDT This ...

Marketing is a multifaceted role that requires a diverse skill set. In some companies, a marketer is assigned very specific, specialized tasks, while in others you must be a jack-of-all-trades type.

Search marketers design, run and optimize campaigns – and rely heavily on spreadsheets to successfully do their jobs, according to a new Search Engine Land survey. Why we care. Although search ...

Whether you’ve just secured some VC funding or finally achieved product-market fit, you’ll need to build a growth marketing team to really drive your startup’s next phase of growth. While walking to ...

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a ...