Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

By The Marketing Baker Strong marketing results come from preparation, and now’s the ideal time to plan ahead. As we move ...

Amazon Web Services’ CMO says marketing isn’t a support function but is instead tied to revenue targets and product strategy.

Investors will zoom in on Nike’s marketing plans for the coming year when it reports results on Tuesday, after several sluggish quarters in which rivals have stolen market share and high tariffs have ...

Nike's marketing spend rises 9% to $1.63 billion in FY 2025 Major marketing opportunities like the World Cup await in FY 2026 Tariffs, choppy demand in China remain obstacles to Nike's turnaround Sept ...