The survey found that that 77% of advisors have no defined marketing strategy and that only 49% of advisors are confident that they will meet their practice growth goals within the next 12 months.

Definition of Retail Marketing. Retail marketing is the range of activities undertaken by a retailer to promote awareness and sales of the company's products. This is different from other types of ...

SEASIDE HEIGHTS, N.J.—Defined Marketing, a marketing solutions provider within the security industry, has announced the appointment of JoAnne Murphy as vice president of marketing and strategy.

SAN FRANCISCO - To get a leg up on the competition, dental practices must know their goals, develop objectives that define their overarching visions, and then implement strategies to reach them, ...

General Management - Strategy is a word that has prestige: If you put the word strategic in front of almost any other term—such as strategic thinking or strategic analysis—it sounds more impressive.

Customer Behavior - There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. But none captures the true essence of marketing better than these hand-picked six words.

Today’s marketing technologists cluster into six distinct archetypes, and they are not equivalent or interchangeable, according to SapientNitro CTO Sheldon Monteiro. Of the six archetypes – three are ...

The fact more than a fifth of companies have no employees with a dedicated responsibility for marketing effectiveness could be seen as a cause for concern. Even more worrying, more than half of ...

In honor of 2016 and celebration of 2017, DMN has compiled the marketing campaigns that defined the past twelve months.