Marketing Metrics That Reflect The Customer “Customer-based metrics should be next,” says Professor Henderson. “These could include Net Promoter Score and Customer Lifetime Value.” ...

Some metrics matter more than others. For example, visits to your homepage have less value than visits to landing pages; that's because media metrics (the ones that measure the size of your audience) ...

6 Marketing Metrics Every Business Should Track There are endless metrics a business can track, but not all are vital to driving growth. What digital marketing metrics should be on your list?

To build a detailed metrics dashboard, you need access to Google Analytics (GA), Google Search Console (GSC), and Facebook Pixel. ToFu key content marketing metrics The main goals for ToFu content: ...

Customer case studies—a real-world example of how a company is using your products and services—still reign supreme in B2B marketing. One study found nearly 80% of B2B buyers look for case ...

In practice, this is rarely the case. If marketing is measured by MQLs, then all marketing is going to focus on is generating as many MQLs as possible, but not the quality of the MQL.

Vanity metrics — particularly impressions — are often subject to inaccuracy and fraud because, without deeper engagement metrics, there’s simply no way to validate top-line claims.

Managerial metric use in marketing decisions across 16 countries: A cultural perspective. Journal of International Business Studies, 2019; DOI: 10.1057/s41267-019-00259-z ...

You can calculate CAC by taking the total sales and the marketing costs for a certain period and dividing that by the number of new customers you have added during the same period. For example, if you ...