Marketing can be defined as the means to communicate value to customers or, more formally, as “the science of satisfying consumers’ needs profitably,” according to one of my former Harvard University ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

We have all studied that marketing is the magic mix that blends product, place, price and promotion. Our management books dwell deep on how marketing managers can create winning businesses by ...

Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure that the target customer is at the ...

According to the ongoing study titled, 'Marketing & Modi', by Prof Dheeraj Sharma, Modi used the 4Ps - product, place, price and promotion - on the basis of which companies develop successful ...

If we look at the startup landscape in India, we will see that majority of startups are building their solutions leveraging the power of Internet and Technology. Was it the same way 40 years back?

A faculty member of IIM-A is conducting a study on how Prime Minister Narendra Modi used the various marketing concepts effectively for his Lok Sabha campaign. AHMEDABAD: A faculty member of the ...