Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

When B2B marketing leaders start their annual planning, they often lack some critical input. That keeps their plans from being as effective as they could be — and often, it means that marketing ...

Are you using a flawed approach to market your accounting firm? Do you understand the difference between a marketing plan and a business plan? Let’s start by erasing the confusion. Both are essential ...

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

When I launched my first startup, the value of marketing was always at the forefront. We always had a story to tell and used various marketing channels to grow the company. When I sold it, much of ...

Marketing can seem like a science, but it also requires creativity and instinct. When you create a marketing plan, you can benefit from looking at your marketing resources, goals and methods from ...

A solid marketing plan can help you meet your goals and grow your business. In fact, CoSchedule’s 2022 Trend Report on Marketing Strategy revealed that marketers who have a clear, organized process ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

We have all felt overwhelmed at work. Maybe it was when you were starting a new job or getting up to speed on a big project your boss asked you to lead. No matter the circumstance, that overwhelmed ...

An essential part of a thrift store's business plan and advertising campaign, a marketing plan can help ensure profit. When you create a marketing plan, you identify the needs and desires of your ...

There is no shortage of advice available to RIAs and other financial professionals about how to market their businesses. I’ve seen advice ranging from sending birthday and holiday cards to hiring a ...