Marketing research is now having its own AI moment—but it’s not just about faster surveys or automated analysis.

Marketing research is vital to the success of any busines, we need to know what our clients think, what our competition is ...

Marketing research is usually the first phase of the marketing process in a company. Organizations conduct marketing research surveys to garner feedback from their customers about their products and ...

Ipsos MENA's Dr. Chirag Buch discusses the new era when stage gates disappear and innovation can begin with any part of the ...

When I founded a global travel transportation marketplace, hospitality was our primary goal. An important part of achieving this goal has been leveraging real-time data and human behavioral insights ...

Collecting your own data and asking your own questions is incredibly helpful in the marketing research field. You can gain better understanding of the market and your customers than if you were just ...

Imagine you're a chef, and you've just created a new dish. You think it's a masterpiece, but how do you know if your customers will feel the same? You could rely on your gut feeling, or you could go ...

What's going on in the area where you'll open your new restaurant will have an impact on your business. As part of your initial business plan, you need to conduct a thorough market research ...

Opinions expressed by Entrepreneur contributors are their own. Critical to the success of an entrepreneur is an ironclad process for product marketing, which is only possible if you have accurate, ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. Leo Shapiro, an innovative and quotable pollster whose ...

LONDON--(BUSINESS WIRE)--The global online furniture market is expected to grow by USD 84.26 billion during 2020-2024, according to the latest market research report by Technavio. Request a free ...