In my team's quest to find a business-to-business marketing strategy that generates a high return on investment, we went through many technologies and frameworks. Some of the frameworks were quite ...

To run a successful business, you must effectively get the word out about about your products and services. Successful marketing requires a winning strategy. Understanding marketing strategy ...

Do you have a framework in place for your content strategy? In other words, do you have your plan mapped out from A to Z? Have you answered all the most important questions necessary to building your ...

What if everything you thought you knew about marketing was no longer enough? Picture this: your carefully crafted email campaigns go unopened, your search-optimized content struggles to attract ...

In 2013, my team and I orchestrated our first influencer marketing campaign. We were promoting our first company to drive downloads to our iPhone app. Since then, I've started a social media analytics ...

The Hero, Hub, Hygiene model lays out different classes of content and provides a useful analytic tool to review your content strategy. The Hero, Hub, Hygiene model is a useful framework for reviewing ...

Your corporate strategy and marketing strategy are two very different plans. The first is the playbook for where you want your business to go; the second lays the framework for how you will attract ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. David Kindness is a Certified Public Accountant (CPA) and an expert in the ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. David Kindness is a Certified Public ...

How’s your content strategy coming along? Are you working on one? Or is it still just a distant task on your to-do list? …Maybe think about prioritizing it. Overwhelmingly, brands and marketers with a ...