Retailers use marketing techniques to get you to spend more, like creating a false sense of urgency or creating artificial discounts. Outsmart the gimmicks with these tips.

Many customs feel older than they are, yet plenty were planted by campaigns that understood how people think. A simple idea ...

Walking through a modern grocery store feels innocent enough until you realize you’re actually navigating a carefully designed psychological maze. Every aisle placement, product position, and colorful ...

Companies use an arsenal of marketing tricks to lead customers to believe they're scoring bargains. Even though prices might vary considerably from one company to the next, people often don't shop ...

We've shown you one way in which numbers can play tricks with our heads, and researchers have just found another, that shows we prefer larger numbers—even when they're equal to a smaller number of a ...

Smartphone manufacturers aren’t strangers to sly marketing tricks, as they aim to draw attention to their products and garner more sales in the process. Some of the more prominent tactics we’ve ...

Experts advise companies find a balance in sales approachTantalizing technology promises to put targeted marketing messages directly in the hands of customers, but industry insiders call for prudence ...

CHICAGO (AP) - Anything made by McDonald's tastes better, preschoolers said in a study that powerfully demonstrates how advertising can trick the taste buds of young children. Even carrots, milk and ...

Credit card experts are full of tips and tricks to help you get the most out of your credit cards. Card issuers have their own tips and tricks – but they work a little bit differently than what the ...

If your business has plateaued, it’s time to change things up. The key to thriving success is to constantly introduce new ideas within your strategies to increase your profits and continue growing ...