A two-in-one, if you will, this mascara delivers defined lashes on the daily while simultaneously protecting and improving lash health over time. The serum-enriched product is aimed at both color and ...

Goop Beauty on Sunday launched its first-ever mascara, according to details emailed to Retail Dive. The Featherlash Lifting Serum Mascara, priced at $28, is available on the company’s website, as well ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Because it’s Goop, this won’t be just any clean mascara. “I started doing research around what’s in ...

Gwyneth Paltrow may seem like she knows how to do just about everything, but in an honest interview with Refinery29, the GOOP goddess confessed she has a flaw: she doesn't know how to apply mascara.

Gwyneth Paltrow has insisted her lifestyle brand Goop only launches products the team is obsessed with. The actress-turned-entrepreneur has been growing Goop Beauty, one arm of her wellness business, ...

The latest beauty news for your radar, from Goop’s new lip balm to nourishing gel masks and a mascara from Tilt, the accessible beauty brand. Refresh your cosmetics bag with an edit of newly released ...

Gwyneth Paltrow's beauty brand adds a new soon-to-be classic to its line of clean makeup essentials. By Erin Lassner E-Commerce Writer If you purchase an independently reviewed product or service ...