Add Yahoo as a preferred source to see more of our stories on Google. A scoop of green powdered matcha for a Japanese tea ceremony - janecocoa/Shutterstock Used in Japan for centuries, matcha has ...

TikTok, Instagram, and YouTube are full of videos about matcha that, more often than not, aren't really about matcha. Performative matcha is the idea that drinking or preparing the tea has become less ...

If you're shopping for matcha in Japan, don't expect to see the same labels you've encountered in American grocery stores. Nicolette is a lifestyle writer based in Brooklyn, NY. Enthusiastic and ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. The topic of “ceremonial matcha” became an unlikely plot point ...

Once regarded in Western countries as little more than a traditional Japanese ceremonial drink, matcha has become a mainstream staple. It now appears everywhere from coffee shop menus and smoothie ...