When Matt Sterbenz was forced to sell the ski brand he founded in 2002, he had one overarching desire for 4FRNT skis: He wanted the brand he created to live on. The sale happened in a somewhat ...

In case you missed it, 4FRNT founder and professional skier Matt Sterbenz is back at the brand after a multiple-year hiatus. POWDER print editor Derek Taylor (DT) wrote a story earlier this week ...

From starting a ski brand in his garage in Lake Tahoe to Olympic Podiums, it's been a wild ride for Matt Sterbenz. In this documentary, he chronicles his humble beginnings of the brand to his return ...

In case you missed it, 4FRNT founder and professional skier Matt Sterbenz is back at the brand after a multiple-year hiatus. Crowds packed Fisher Brewing for the show on Wednesday, November 5, 2025, ...