Upon seeing the new video posted on Twitter, he tweeted a reply which translates to, "The # HatarakuMaouSama! (The Devil is a Part-Timer!) is now appearing in the original McDonald's commercial.

The account has been handled for decades by incumbents DDB, part of Omnicom and Leo Burnett, the Publicis Groupe agency. McDonald's spent $824 million on measured media in 2015, down about 12% ...