The fast-food toy phenomenon of the nineties transformed simple kids' meals into treasure hunts that sparked nationwide ...

We may receive a commission on purchases made from links. According to Bob Bernstein, the man widely credited with inventing the McDonald's Happy Meal, the company was skeptical about the concept.

mcdonald's worker hands a happy meal to a driver - John Keeble/Getty Images Even as adults who have ostensibly outgrown the target demographic, we find that McDonald's Happy Meals are a singular ...

If you grew up anytime in the last 40 years, chances are you remember digging into a Happy Meal just to see what toy was inside. It didn't matter if the food was cold — the toy was the star of the ...

The Minecraft Meal is more than a McDonald’s collab—it’s a case study in how fast food toys, nostalgia, and fandom collide in a billion-dollar economy. The toys used to be an afterthought—plastic ...

Nostalgia for the 1980s is at its peak. From "Stranger Things" to synth-pop playlists, the '80s vibe is everywhere — and collectibles from that decade are hotter than ever, including Happy Meal toys.

BTS fans, assemble! McDonald’s latest collab is with the beloved K-pop group: the TinyTAN Happy Meal. The fast-food giant is teaming up with the South Korean boy band for its newq Happy Meal special, ...

McDonald’s Happy Meals have been a beloved part of childhood for decades, offering not only a quick, affordable meal but also a fun toy. Over the years, these toys — once considered little more than ...

McDonald’s is launching a series of new Happy Meal toys. On July 1, the fast food chain will launch the Lil McDonald’s Happy Meal collection. The collection will come complete with 21 miniature toys ...

The Monopoly game is about over at McDonald's. The fast-food giant brought back the Monopoly game on Oct. 6 after not offering it for a decade. McDonald's also made the McDonald's app an integral part ...

MCDONALD’S is making a major change to its iconic Happy Meal this week. It is the first time the fast food giant has made ...