Business Intelligence | From W.D. Strategies on MSN

McDonald's reportedly launching $3 menu items to retain lower-income customers

McDonald's is making one of its boldest affordability moves in years. The fast-food giant is gearing up to roll out a new menu of items priced at $3 or less, alongside $4 breakfast meal deals, as ...
The chain, like other fast-food companies, has had to raise menu prices in recent years for a variety of reasons to offset ...