Sales promotion for companies is all about the ways the company markets the product or service it is touting in order to make money. It's often tied to new product launches, explains Inc. magazine.

A sales promotion is a short-term marketing strategy designed to stimulate interest in a product or service. Small-business owners can make use of sale promotion techniques for purposes such as ...

This is a preview. Log in through your library . Abstract This article describes the implementation of a promotion-event forecasting system, PromoCast ™, and its performance in several pilot ...

Circana, LLC and Ibotta (NYSE: IBTA), which operates the largest digital promotions network in North America, today announced they plan to enter into a strategic partnership that will enable CPG ...