Microsoft AI-powered bidding, attribution and reporting tools aim to simplify multi-platform campaign management.

Brands and agencies can increase sales by connecting AI-powered budget allocation with Microsoft’s intelligent Automated Bidding SAN FRANCISCO--(BUSINESS WIRE)--Marin Software, a leading omni channel ...

The update gives advertisers new ways to reach professional audiences across streaming inventory using LinkedIn data.

Microsoft Advertising is rebranding its products, strategy and services, combining and renaming the technology from its recent acquisitions of Xandr and PromoteIQ, and changing some of the processes ...

New Compare & Decide Ads are designed to optimize user engagement on Bing Chat. Snapchat My AI and Axel Springer are the first Ads for Chat API partners. Copilot for Microsoft Advertising aims to ...

Microsoft Advertising is completing the transition of moving in-house sales and technology teams to leverage and monetize Xandr’s supply-side platform (SSP). It will make available on one global ...

Microsoft’s purchase of Xandr from AT&T in late 2021 might have looked like an embrace of third-party ad tech. But while parts of the Xandr tech are considered valuable by Microsoft, the future of ...

Microsoft Advertising underwent significant restructuring in March 2024 and is now part of a new division called Microsoft AI, marking a pivotal integration of AI across all company operations, not ...

Microsoft Advertising's partnership with Baidu Global introduces AI-powered ads, targeting key markets like the U.S., Canada, U.K., and Australia in 2024. The integration with Baidu's global keyboard ...

Publicly-listed commerce media company Criteo announced a strategic collaboration with Microsoft Advertising to bring the latter’s demand to its global network of 225 retailers. Microsoft Advertising ...

Microsoft Advertising announced a new ad solution for AI-powered chat experiences and solutions. Microsoft said this is a new way to help monetize online services, apps, and publishers monetize chat ...

Microsoft Advertising advertiser web interface is down and Microsoft's Navah Hopkins said the "engineering team is investigating this issue with priority." This only impacts the web interface, ...