A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...
Opinions expressed by Entrepreneur contributors are their own. In their book Start Your Own Business, the staff of Entrepreneur Media Inc. guides you through the critical steps to starting your ...
Every executive understands the importance of a mission statement, but do leaders know how to craft one that truly embodies the company culture they wish to build? On this note, a well-defined company ...
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The art of words: How to write the perfect mission statement
Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...
Opinions expressed by Entrepreneur contributors are their own. A company’s mission statement can come in many forms. Do you promise to put your customers’ needs first or to develop quality products, ...
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