Great apps rarely feel copied. They feel intentional. A great mobile application is always backed by a thorough understanding ...

Learn how smart mobile push notifications keep users coming back, driving better engagement and retention in today’s mobile-first landscape.

One thing is true for all marketers and app developers: retaining app users is difficult. According to Nielsen, there is likely a threshold of how many apps people will interact within a month — just ...

Florian Steps is Senior Manager Global Solution Strategy at Mapp Digital. Florian works with leading global brands to define and execute their long term vision, goals and strategies for digital ...

Ten years ago, businesses had a limited digital presence, usually consisting of a website and a basic social media profile. Digital marketing wasn't seen as a necessity. Nowadays, having a website is ...

Across virtually every industry and nearly every type of customer interaction, digital customer engagement via mobile apps has surged, raising customer satisfaction and increasing brand loyalty for ...

Silverback Digital Marketing has announced continued refinement of its mobile app development practices, reflecting the ...

QSR brands have increasingly turned to mobile apps to engage with their customers. From McDonald's notorious deals exclusive to app users to Starbucks rewards for in-app purchases, fast food companies ...

Chris Hill is SVP of marketing at Mobidia. Chris has over 20 years of experience within start-ups and Fortune 500 companies in the wireless and software industries ...