Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

Forbes contributors publish independent expert analyses and insights. Tony Bradley covers the intersection of tech and entertainment. Marketing has always been part science and part intuition — a mix ...

These three forces—intelligence, elasticity, and connection—are converging into a new operating model for marketing. AI is ...

Customer-oriented marketing means more than just getting customers to buy your stuff. Some companies generate sales by going cheap – buy one get one free! – or by pressuring customers. The ...

With last-touch attribution, businesses have the powerful ability to see exactly what happened right before a conversion. However, the clarity and immediacy of short-term attribution tools often lead ...

Are the 4Ps still important? Has the emergence of customer-centricity supplanted them? How has digital changed the marketing and sales funnel? What's the new relationship between Marketing and Sales?