This case study describes how Mountain Dew, a soft drink brand, turned its bottle caps into skateboard tools to reconnect with its skater audience in Colombia. This case study describes how Mountain ...

Prizes To be You and Mountain Dew will give away. PHOTO BY VJ CASTAÑEDA Adrenaline-fueled thrill-seekers will experience three exciting days from July 14 to 16 when Mountain Dew holds “Dew Nation,” a ...

A few blocks of downtown Portland were closed to traffic for the two-day event, where pro-BMX and skateboarding stars competed. Tony Hawk's son, Riley, turned pro in December. He competed at the ...