Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Search engine giant Google recently announced a move away from its decade-old universal ...

Marketing attribution can be a little intimidating. Should you rely on first, last, or multi-touch attribution? How do you measure across multiple channels? How should you weigh your attribution model ...

Hyros to Address Customer Data Privacy Attribution Issues Impacting the AdTech Industry AUSTIN, Texas--(BUSINESS WIRE)--Hyros Inc. (“Hyros”), a leading multi ...

Which touchpoint on the B2B customer’s journey gets the credit for the conversion? Explore multi-touch attribution models with Alex Macura. Executives have always desired a “single source of truth” to ...

Two weeks ago I spoke about the importance of setting expectations. I explained why they’re so important, how they should be set and how they can greatly influence our perception of success.

Alex Becker, founder of Hyros, has transitioned from his role as CEO and has assumed the position of Chief Revenue Officer and will be heavily focused on product development. “Inman’s years of ...