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The Cowboys Sold For $140 Million in 1989—They're Now Worth $12.8 Billion. Here's How That 9,000% Return Compares to Market Giants

The Dallas Cowboys sold for $140 million in February 1989, and are now worth $12.8 billion, per a new estimate. Here's a look ...

How much did Jerry Jones pay for the Dallas Cowboys?

The Dallas Cowboys are once again the most valuable NFL franchise, reaching a $12.8 billion valuation in 2025 per Sportico’s ...