Orange you ready for it? Taylor Swift swathed her bombshell album announcement in a shade she's calling Portofino Orange ...

In celebration of Conan O’Brien’s television career and Team Coco brand, Pantone Color Institute has developed an official color named "Team Coco Orange.

The color consultancy says the "gentle" peach tone highlights our desire for closeness, compassion and well-being. The orange-pink hue is meant to bring comfort and beauty to a digital world.