Clean highlights: Natural USDA-certified ingredients with few “safe” synthetics Best for: Rich pigments and inclusive shade ...

Organic makeup has become a buzzy term in the beauty world, but what exactly does it mean? It’s something that beauty lovers seek out for reasons related to safety, health, and ethics. Organic makeup ...

Grapes that make great wine aren’t the only things growing in Napa and Northern California. Natural beauty brands are now tapping the skin-benefiting ingredients grown in the stellar agricultural ...

Forbes contributors publish independent expert analyses and insights. I cover global luxury fashion, beauty and style.

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. When it comes to beauty brands, there is no shortage of ...

Rose-Marie Swift's organic beauty line, RMS, has garnered a cult following dedicated to her skin-soothing concealers, rich eye shadows and soft lip shines, all of which are carefully crafted from from ...

Embracing Ethical Beauty As the beauty industry continues to evolve, a significant shift toward sustainability and ethical practices has emerged. Fair Trade beauty brands are at the forefront of this ...

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