Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

Effective email marketing demands more than generic messages, as demonstrated by experts who consistently achieve higher ...

If you’re like many business owners, you want to use email marketing to grow your company. Emails are an excellent way to get to know your audience and build customer personas. At the same time, you ...

This post comes courtesy of HubSpot. You can read more posts like it at the HubSpot blog. Companies have been personalizing emails for years now, and with good reason. According to Jupiter Research, ...

Pinterest is one of the most personalized sites in the world, thanks to the incredible amount of data its users volunteer and a data science team that just keeps on growing. But user engagement isn’t ...

Lands’ End is partnering with Movable Ink to drive enhanced personalization in its email marketing campaigns with the help of AI. Through the deployment of Movable Ink’s Da Vinci solution, Lands’ End ...

The NBA boosted click-through rates on its email campaigns by 42% and conversion rates by 63% when it included dynamic personalized touches, according to details shared with Marketing Dive. Working ...

Having raised $13.2 million across a recent Series A round, a startup called Lavender may introduce a new and more effective way to approach email marketing. Lavender integrates with email providers ...

Mail merge makes sending personalized messages to a large group efficient and easy. Prepare clean, organized data for a successful mail merge process. Use the Microsoft 365 suite for integrated ...