Podcast advertising continued its rapid expansion in Q4 2024, with total ad spend rising 19% year-over-year, according to Magellan AI’s Podcast Advertising Benchmark Report. The study, which analyzed ...

Data drawn from Oxford Road and Podscribe client campaigns found that 78% of brands experienced lower response rates as ...

When a podcast host recommends a product or service, it carries the weight of a recommendation from a friend, leading to higher conversion rates than traditional advertising methods. In an era where ...

Podcasts have become an integral part of daily life for millions, with over half a billion people globally tuning in regularly. This growing audience presents an opportunity for brands, with new ...

Given that 42% of Americans aged 12 and up have listened to a podcast in the past month, the potential impact of podcast advertising is undeniable. Podcasts boast an impressive revenue rate, with a ...

Podcast ads may be better heard than seen, a new study suggests, even as the popularity of video podcasting skyrockets. Host-read podcast ads on YouTube are up to 25% less effective at driving ...

Increasing Gemini app usage is said to be Google’s “biggest focus” in 2025, with the company recently buying podcast ads to drive downloads. Over the past week or so, people have noticed “Google ...

U.S. podcast ad revenue is estimated to grow 47% to $2.1 billion, according to a new report from the Interactive Advertising Bureau and consulting firm PwC. It is projected that podcast ad revenue ...

Ad industry wisdom says everyone listens to podcasts. But digital audio still struggles to attract investment from advertisers. That’s because audio lacks measurement tools that have been standard in ...

With so many digital marketing channels available, you’d think it’s easy to advertise a brand. The question is, where should you focus your hard-earned marketing dollars? My advice: Make sure you have ...