While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...

Opinions expressed by Entrepreneur contributors are their own. This story originally appeared on Readwrite.com. Business leaders and marketers across all industries want nothing more than to connect ...

When someone clicks on an ad or a link, where they land often decides whether they sign up, buy, or bounce (leave the page). That’s why the type of landing page you choose when setting up a marketing ...

Do you pay attention to your e-commerce PPC campaign's landing page? Here's how you can improve them for optimal results. There is a wealth of information about how your AdWords campaigns are ...

As digital brand communities dramatically grow in popularity, it makes sense to explore some high-profile examples. The customer-experience industry is undergoing a shift to mobile and niche platforms ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...