Launching a new device, like a much-anticipated smartphone, is a massive undertaking. While many consumers see stylish marketing and ad campaigns in the months and weeks leading up to the launch date, ...

Apple has a packed product lineup in the works for 2026, as rumors indicate more than 20 new products will launch. Here’s ...

The iPhone 17 series appears to be quite a success for Apple. The iPhone 17 Pro Max sold out within minutes on Friday, while the iPhone 17 Pro and standard iPhone 17 sold out over the weekend. Even ...

Launching a product is never just about the product. As I write this, my two-and-a-half-year-old company, Hugimals World, is preparing to roll out Hugarounds—a new line of warmable weighted plushies ...

Even the most well-funded, insight-driven product launches can hit a wall once shoppers reach the shelf. A lack of coordination in marketing and visibility, such as launching marketing before the ...

We’ve seen lots of rumors about new Apple products coming soon. But today CEO Tim Cook confirmed via a post on X that something indeed is about to debut. There’s a special Apple product launch coming ...

Learn best practices to write compelling product launch press releases—and view curated real-world examples published by Business Wire clients. Tips for How to Write a Great Product Launch Press ...

A leading global consulting firm on how to achieve new product launch success rates far above industry averages. New product launches are risky. But disciplined innovation practices lead to success ...

The rules and regulations around launching food products and ingredients vary from market to market. But one general rule holds true: at some point, you will need to prove your product meets various ...

Jennifer Lopez's JLo Beauty is celebrating five years of being in business this month, as well as the Jan. 5 launch of its latest product, That Spotlight Silhouette™ Neck Serum.

Zoetis targets new therapeutic white spaces—oncology, cardiology, and renal disease—minimizing risk and offering substantial ...