Prosocial behaviors are often seen as being compelled by a number of factors including egoistic reasons (doing things to improve one's self-image), reciprocal benefits (doing something nice for ...

Altruism is defined as the unselfish concern for other people—doing things simply out of a desire to help, not because you ...

Collective pro-social behavior can be induced by the right messaging. Source: jasperai/OpenAI When confronted with frequent news of inhumane behavior, people often want to create change for the better ...

Prosocial behaviors are the voluntary actions we take to help others with no expected benefit for ourselves. Actions can be seemingly insignificant such as correcting a buddy’s uniform infraction or ...

Music is a multifaceted sensory modality, by which many factors are combined to create an experience. Music has long been understood and utilized to induce communal bonding and emotional states. But ...

Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

Why do some people do more for the community than others? A new study from the University of Zurich, available on the PsyArXiv preprint server, now shows that personality traits such as extraversion ...

We test an information theory of prosocial behavior whereby ego utility and self-signaling crowd out the effect of consumption utility on choice. The data come from two field experiments involving ...