Restaurants develop marketing strategies to learn how to meet the needs of their target customers in such a way that they return and spread the word. When finances are tight, a family may choose to ...

In today's day and age, if you're not playing the marketing game, your restaurant is likely out of touch. From local online ads to geofencing and social media, there are a myriad of restaurant ...

As the web changes the face of advertising, marketing a restaurant no longer means merely handing out fliers or paying for ads on local radio and television -- and it's easier than ever. Whether ...

Technology is increasingly becoming an important part of restaurant marketing. For over a decade, Fortune 500 companies have been harnessing the power of tech like artificial intelligence (AI), but it ...

WASHINGTON —Nation’s Restaurant News honored the year’s most creative television and radio commercials with its Restaurant Advertising Awards, presented during the 2008 Multi-Unit Foodservice ...

If you are a quick-service restaurant brand marketer and you’re doing battle in 2024 without a hyperfocus on winning locally, your knife is not going to win this shootout. As value messages clash and ...

When done properly, marketing can significantly impact your restaurant’s bottom line. The challenge is that many owners are so busy managing day-to-day operations that marketing gets pushed to the ...

There are more than one million restaurants in the United States, according to data from the National Restaurant Association. With that much potential competition, how do you cut through the noise?

Competitive advertising is back, with three major restaurant chains having recently debuted campaigns using direct or thinly veiled comparisons between their own brand offerings and those of rivals.

For more than a decade, restaurants and small businesses have tailored their marketing to focus on millennials. Now, with the oldest members of that generation about to hit 40, it’s time to wise up to ...