In today's day and age, if you're not playing the marketing game, your restaurant is likely out of touch. From local online ads to geofencing and social media, there are a myriad of restaurant ...

Harnessing technology to collect, analyze, and act on customer data will help operators deliver smarter marketing and obtain ...

Artificial intelligence isn’t going away anytime soon. Industry executives see untapped potential in that promise—especially ...

The restaurant industry is one of extreme supply and demand. On the demand side, everyone needs to eat – and not everyone has the time, ability, or interest to cook their food. So restaurants are ...

Carey Bringle, owner of Peg Leg Porker Restaurant, Bringle’s Smoking Oasis, Pig Star and Peg Leg Porker Bourbon & Lifestyle Brand. Restaurants can face mixed customer turnout during the big ...

When done properly, marketing can significantly impact your restaurant’s bottom line. The challenge is that many owners are so busy managing day-to-day operations that marketing gets pushed to the ...

Promotional activity among restaurant brands was high during June, with companies tying in everything from pajamas (Denny’s Corp.) to temporary tattoos (Chipotle Mexican Grill). Here’s a look at some ...

Forbes contributors publish independent expert analyses and insights. I write about the franchising, restaurant and food services industry. Florida, Brooksville, Chick-fil-A, fast food chicken ...

Considering the local marketing efforts that franchisees need, micro-influencer marketing is an ideal tactic to add to a marketing plan that directly targets local consumers in a specific niche and ...

The market for property suitable for retail or restaurant uses, like many other categories of real estate, is not as healthy ...

Mona Holmes is an editor at Eater Southern California/Southwest, a regular contributor at KCRW radio, and a 2022 James Beard Award nominee. In October 2023, Easy Street Burgers co-owner Alfred ...

With the battle for market share expected to get even tougher next year, restaurant operators will have to be smarter in how they target “influencers” — people others turn to for restaurant advice — ...