While it's possible to send short message service notifications to cell phones through an SMS gateway provider, these services can end up costing hundreds, if not thousands, of dollars over the long ...

With many mobile users hardly functioning without peeking at their phones every few minutes, businesses have realized that one of the best ways to reach an engaged consumer is on their mobile device, ...

A main concern for many companies is evaluating the best communication technique to increase customer engagement. How do you convince customers to interact with your product in the most contextual ...

Financial services giant Western Union has launched initiatives to interact with and engage its consumers with SMS-based notifications and mobile marketing campaigns. The company tapped mobile ...

If you've got six bucks to spare, you can get a year's worth of free texting--complete with new-message alerts that appear even when your iPhone is off. Rick Broida is the author of numerous books and ...

Last year, Twitter disabled the ability to send tweets through SMS in response to an attack that compromised the account of its CEO, Jack Dorsey. Now, in a follow-up measure, Twitter has removed the ...