When it comes to bicycle technology, Sram is a brand that has gained the trust of a wide range of cyclists all over the world. Its products have always been about performance, and its top-range ...

As a cyclist, Alan Fischer had thought about tire pressure before. But it wasn’t until he started developing SRAM’s TyreWiz, a wireless tire pressure sensor, that Fischer, a software engineering ...

If you’ve been reading my e-bike content here on InsideEVs, then you know full well that the technology surrounding electric bicycles is advancing at a rapid pace. As more and more tech gets thrown ...

For a lot of folks, the single ‘biggest’ new product at Interbike this year was the launch of SRAM’s new RED gruppo. Advancing the success of last year’s FORCE group, RED is lighter, and shifts up ...

Sram has updated its Force and Rival AXS groupsets. The 12-speed wireless systems now incorporate much of the technology used in the brand’s top-tier offering, Red AXS. The Force and Rival options ...

The new Specialized Demo is a downhill bike we've been waiting eagerly for – and now you can finally buy it. Developed in plain sight over three years with input from Specialized's World Cup race team ...

Following the brand specialists that help pro mechanics get the best out of their equipment When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Stock ...

Component maker SRAM has developed a wholly new, and ultra eco-friendly, component group creatively dubbed RE-cycle, partially in response to some environmentalists who have expressed criticism of the ...

CHICAGO — Set deep into the industrial-chic Fulton Market neighborhood of the revitalized West Loop, among the offices of Google, Uber, and other tech darlings, is the home of SRAM, the high-end ...