The conference is enhancing and rewarding the basketball experience for the teams with winning records during the regular ...

Ja’Quavis Williford will continue his career in the SWAC. The former Oregon State guard, who entered the transfer portal in ...

SWAC basketball is changing its postseason format again, and the latest move will reshape the path to the NCAA Tournament for ...

The SWAC announced that SWAC TV has joined Mercurius Media Capital (MMC) as a Strategic Limited Partner. The move makes SWAC ...

FAMU has hired former SWAC official Reginald Thomas as its Associate Vice President for Athletics and Academic Excellence.

The SWAC men's and women's basketball tournaments will have a different format beginning in 2027. The conference announced ...

The SWAC released its 2026 SWAC TV football schedule, 50 games from Week 0 on Aug. 29 through the Turkey Day Classic, after ...

The platform will once again serve as a primary destination for HBCU football fans throughout the 2026 season. The post ...

"We look for media partners who have real trust with their audience,” said Piyush Puri, Founding Partner, Mercurius Media Capital. “The SWAC has built that over a century. SWAC TV now gives brands a ...

The Southwestern Athletic Conference (SWAC)’s 2025 Starry SWAC Men’s Basketball Tournament presented by Buick winner: Alabama State Hornets clinch first SWAC title since 2011 The Alabama State Hornets ...

The Southwestern Athletic Conference is revamping its basketball tournaments in 2027, expanding the postseason format and ...

The Southwestern Athletic Conference has officially released its 2026 football television schedule on ESPN platforms, highlighted by rivalry games, historic classics and nationally televised matchups ...